PRE-LISTING THINGS FOR SELLER TO THINK ABOUT

PRIORITIES:

  • Quality of representation effects proceeds–
  • Full Service –vs- Discount
  • Neighborhood specialist
  • Reputation, designations, experience, references, testimonials
  • Marketing
  1. What are the most important things YOU would like to discuss with prospective agent
    _______________________________________________________________________________________
  2. Why are you selling? Be clear about your objectives.

    Timing?_______________________________________________________

    Back up position ________________________________________________
  3. What happens if you cannot sell? ___________________________________
  4. What in your past buy-sell experience did you like, not like, want to improve?
    _______________________________________________________________________________________
  5. What is most important to you in choosing a Listing Agent?
    _______________________________________________________________________________________
  6. Things to learn about the market – effect on price
  • General conditions
  • % of listing price most recent sales
  • Market time comps
  • Relevant listings, sales
  1. Do you have any questions about the process, negotiating, closing:

    __ Preparing Property
    __ Preparing Presentation, Marketing
    __ How to show, Dealing with questions, Disclosures
    __ Escrow Process
    __ Inspections, Repairs, Options?
    __ Time to close __Accommodate tenants?
    __ Moving, Related Details?
    __ Communication?