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SELLING A HOME is as much about intangibles as investment. Some neighborhoods are just housing, shelter, and a place to begin, own. Other neighborhoods have added value because of location, style, owners, amenities, and other virtues. Having an understanding of the various neighborhood qualities is crucial to obtaining your best results. So are the skills of strategizing, prospect attraction and management, negotiation, transaction supervision, and issue triage and solution.
There are also other things a seller can do to maximize his possibilities:
Choose the Right Agent. You want and need:
Someone who will put your interests before all other considerations, and make sure the process is entirely clear so that you can make your BEST decisions.
Someone who has trustworthy and rea$onable resources for things you need during the transaction
Someone who has likely and desirable buyers and will work each possibility.
Someone whose marketing will address the distinctive benefits of your home to answer “Why buy this one?” and who will put the best light on its less appealing qualities, but not
ignore issues so that they
become bumps for later in the transaction.
Determine whether you want to sell “as is” for ease and speed, or do prep for your best dollar.
Before you hire any work done, consult a Realtor or staging professional. Don’t spend where it won’t pay you. See our **
San Diego Resources
** page for our recommendations of trustworthy contractors and other help.
The most critical words in prep are Clean and Functioning. Again, don’t spend unless you will get a good return on that dollar. The new carpet you buy may be better as a credit to the buyer who wants to have blue or install hardwood floors.
Be very familiar with “sold comps”.
Being unrealistic with today’s very data-knowledgeable Buyer will cost a seller time. Time is money from a seller’s pocket.
Having a Pre-Listing Inspection can avoid surprises.
Inspections are not guarantees. Buyer’s Inspector may find something different. But it allows you to prepare. You need not have a formal inspection, since that can cost and will not necessarily be exactly duplicated by buyer's inspection, but having a good contractor look at any deferred maintenance or issues may be wise. In THIS market condition is the most costly element of value. What may cost you $2000 to fix may cost you $5000-$10,000 off your price, because of the fear of the "unknowns" and lack of contracting experience in most buyers. Consult your Realtor for specific advice.
Try to accommodate all reasonable showings. Homes are often sold to people “just looking”, in town only for a brief time, with irregular and inconvenience.
It is not worth $5,000 to hold on longer if your mortgage, taxes, insurance, etc. are running costs and you have to start over.
Countering the sale price of your “as is” property at the “minus repairs” price BEFORE negotiations become strained.
Letting an attitude about the buyers prevail over your money considerations is silly, you will be gone when they move in!
Selling in San Diego
Checklist for Preparing your Home to Show & Making the Best Sale Profit
Pre-listing Things to Think About
Typical Costs of Sale
Creating a Positive First Impression for Quick Sale