Selling Your Property in San Diego

  1. Starting with Choosing an Agent who gives you a professional partner and counselor to manage the entire transaction, provide options and resources, and represent your best interests from beginning to end so that no important elements are overlooked. Bringing this person in at the very beginning, even before the point of your selling decision, provides for nothing to be omitted or overlooked.
  2. Pricing. Property Valuation will give you the evidence of value “as is” and what the return on your investment would look like if you make some improvements prior to marketing. This information makes it possible to establish your Marketing Price and estimate your closing Proceeds.
  3. Preparation. This step allows you and your Agent an opportunity to come on the market at your most attractive and prepared, having performed any improvements to the property, verified any unsure information, completed marketing materials, and staged an impact opening, rather than drip campaign. Consider very seriously that a savvy “staging” is much less expensive than a Price Reduction! Another very important step is assembling all the information a buyer may wish to have or need to make their decision, including carefully completed disclosures. “Unknowns” create unsure and hesitation and lowers price offers.
  4. Marketing is the confluence of all efforts to sell, including what is said and not said, and the creation of a sense of desirability about the property and respect for the parties.
    We do not have a “pat” system, since beyond the basics of Multiple Listing, Online Presentations and Cooperating Agent Campaigns, different products call for their own unique focus.
  5. Offer(s) and Negotiation. Management of offers to yield you your best price also includes managing relations with all parties concerned so that emotional issues and assumptions do not interfere with the best result.
  6. Inspections and Contingency Resolutions vary with the degree of complication of the property and the transaction. Using reliable and respected resources during this time gives credibility and protection to the parties. Most Agreements have a 17-day inspection contingency period, and 4 more days for lender confirmation during which buyer’s deposit is NOT at risk.
  7. Escrow and Closing is the process of administration of the Purchase Agreement, and is as long as the lender, title and any other issues require to achieve the terms of the Agreement. In Southern California, most transactions do not require attorneys to effect the transfer, but are managed by licensed “third parties” called generally “escrow” who coordinate all the pieces to effect the contract. There is no general meeting between buyer and seller.

    Basically upon acceptance the buyer will initiate their hiring of professional inspections to answer any questions, including general property inspectors and usually termite inspections, and will add soils inspections, plumbing and electrical experts, roofing and/or other specific contractors to determine condition and costs, and lenders will send appraisers to confirm that the value meets agreed price. Sometimes during this period amendments are made to the contract and escrow.

    Once the transaction has all contingencies released, buyer and seller are ready to make final repairs, if any agreed, pack and make final moving plans and transfer all utilities and other services agreed.

    The “closing” occurs when the escrow receives confirmation of everyone’s final satisfaction, receipts and distributes the buyer and lender’s funds and records the deed. Possession is delivered as agreed in the contract from the point of recording “confirmation.